Dwight David Eisenhower, The Two of Hearts
34th President of the United States, 1953—1961
Eisenhower was a fair skinned, blue eyed golfer with a wide smile and a flair for the culinary arts. Eisenhower was a hard working president who taught himself to relax by doing oil paintings. Eisenhower, a brilliant military strategist, was commander in chief of the allied armies during World War Two. As president he sent troops to Little Rock, Arkansas to enforce school desegregation. By emphasizing home, family, and traditional “feminine” roles for women to a public that craved stability after World War Two, Ike became the first president for whom the women’s vote played a major role in the candidate’s victory. Eisenhower launched a creative campaign to inspire women to vote. Pamphlets were distributed double entendre “be a Party Girl”. Housewife imagery, such as brooms for sweeping out the White House, was used widely and successfully in the campaign literature. Fun campaign novelties included “I like Ike” stockings, pot—holders, telephone dials and jewelry.